Topic: Oral care market (2024)

Oral care is one of the most profitable segments in the personal care market: toothpaste, mouthwash, and toothbrushes, along with other similar products, are essential items and parts of consumers' daily routines.With the exception of 2020, the oral care market revenue has increased worldwide in recent years and, according to forecasts, is expected to keep growing in the future. As of 2022, the revenue amounted to almost 49 billion U.S. dollars. This was an average per capita revenue of 6.37 U.S. dollars.That same year, among all leading countries in the market, revenues were by far the highest in the United States. By comparison, the Chinese oral care market came in second place, reaching some 5.7 billion U.S. dollars in revenue.

Toothpaste in the United States

Approximately 124 million American consumers use toothpaste twice a day: toothpaste is by far the most popular oral care product type, generating over 3.7 billion U.S. dollars in sales in the United States alone as of 2022. Unit sales of toothpaste amounted to nearly 771 million that year.In 2021, Procter & Gamble was the leading U.S. toothpaste vendor with sales of over one billion U.S. dollars. Sales of the top five vendors of toothpaste reached around three billion U.S. dollars in that year. Other major players were Colgate-Palmolive, GlaxoSmithKline, and Church & Dwight.

Leading companies worldwide

The global company Procter & Gamble (P&G) manufactures and sells consumer goods across multiple product segments. P&G is one of the world's leading companies in the oral care segment with its brand Oral-B. In 2022, the company’s global net sales amounted to more than 80 billion U.S. dollars.The consumer products company Colgate-Palmolive can be seen as one of the largest competitors for P&G. It operates in the oral, personal and home care segment, and in the pet nutrition segment as well. In 2022, the net sales generated worldwide by Colgate-Palmolive reached 17.97 billion U.S. dollars, of which almost 14.3 million U.S. dollars was generated within the oral, personal and home care segment.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

Dominique Petruzzi

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Published by Dominique Petruzzi, Jan 10, 2024

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Revenue growth of the global oral care market 0.2%

Topic: Oral care market (1)

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Revenue growth of oral care worldwide 2016-2028

Revenue of the oral care market in China 5.75bn USD

Topic: Oral care market (2)

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Oral care market revenue in leading countries worldwide 2023

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Oral HygieneRevenue growth of oral care worldwide 2016-2028
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Topic: Oral care market (2024)

FAQs

What are the challenges of the oral care market? ›

Challenges Faced by Companies in the Oral Care Market

Rising costs of raw materials and manufacturing are putting pressure on profit margins. Changing consumer preferences and the demand for natural and eco-friendly products are forcing companies to adapt their product lines.

What is the value of the oral care market? ›

The global oral care market boasts a total revenue value of $54.9 billion by 2026. What is the estimated growth rate (CAGR) of the global oral care market? The global oral care market has an estimated compound annual growth rate (CAGR) of 3.1% and a revenue size in the region of $47.2 billion in 2021.

What is your top oral care concern answer? ›

Most cases are dental caries (tooth decay), periodontal diseases, tooth loss and oral cancers. Other oral conditions of public health importance are orofacial clefts, noma (severe gangrenous disease starting in the mouth mostly affecting children) and oro-dental trauma.

What are 3 of the best ways to promote good oral health? ›

Brush teeth thoroughly twice a day and floss daily between the teeth to remove dental plaque. Visit your dentist at least once a year, even if you have no natural teeth or have dentures. Do not use any tobacco products. If you smoke, quit.

What is the most common oral problem? ›

Tooth decay, affecting 90% of adults aged 20 to 64 years, and gum disease, affecting almost 50% of adults aged 45 to 64 years, remain two of the most prevalent oral diseases.

What are three oral problems? ›

Some of the most common diseases that impact our oral health include cavities (tooth decay), gum (periodontal) disease, and oral cancer.

What are the trends in the oral care industry? ›

The key trends in the oral care market include the growing popularity of natural and organic oral care products, the increasing use of technology in oral care products, and the personalized oral care.

Who are the key players in the oral care market? ›

Some of the major players in the global oral hygiene market include Church & Dwight Co. Inc., Colgate-Palmolive, Dabur India Ltd., GlaxoSmithKline, Henkel, The Himalaya Drug Company, Johnson & Johnson, Philips (Koninklijke Philips), Lion Corporation, Procter & Gamble, Sunstar Suisse SA, Unilever, etc.

What is the future of oral care products? ›

With personalization, natural ingredients, smart toothbrushes, teeth whitening, and e-commerce, the future of oral care is looking bright. The global oral care market is growing at a CAGR of 3.1% from 2021 to 2026 and projected to reach $54.9 billion by 2026.

How best can one promote oral health? ›

What Head Start Staff Can Do to Promote a Healthy Mouth
  • Brush twice a day with fluoride toothpaste. ...
  • Floss once a day. ...
  • Drink fluoridated water throughout the day. ...
  • Avoid frequent snacking throughout the day. ...
  • Visit the dental office/clinic regularly.
Feb 14, 2024

What factors can lead to poor oral health? ›

Table 1
Oral Health Factors Leading to ROHDEffects on Oral Health
Poor oral hygienePlaque retention, gingival inflammation, risk for periodontal disease, increased caries risk, halitosis
Periodontal diseaseOcclusal instability, tooth movement, tooth mobility, tooth loss, halitosis
7 more rows
Apr 29, 2023

Why is oral care important? ›

Most often the body's defenses and good oral care keep germs under control. Good oral care includes daily brushing and flossing. Without good oral hygiene, germs can reach levels that might lead to infections, such as tooth decay and gum disease. Also, certain medicines can lower the flow of spit, called saliva.

What improves oral health? ›

Brush your teeth twice a day with a fluoride toothpaste. Clean between teeth regularly, aiming for once a day. Use dental floss or a special brush or wooden or plastic pick recommended by a dental professional. Or try a floss holder, floss threader, or water flosser.

What is the golden rule for oral hygiene? ›

Brush your teeth twice a day with fluoride toothpaste. Clean between your teeth daily using floss or interdental brushes. Eat a healthy, balanced diet and limit added sugar intake. Visit the dentist regularly for check-ups and preventative care.

What are 7 ways to protect your oral health? ›

7 Daily Habits to Protect Your Teeth
  • Take care of your teeth. Some say the eyes are the window to the soul. ...
  • Brush two times a day for two minutes. ...
  • A morning brush fights morning breath. ...
  • Don't overbrush. ...
  • Don't turbocharge. ...
  • Make sure you floss every day. ...
  • It doesn't matter when you do it. ...
  • Stay away from soda.

What are the barriers to oral healthcare? ›

Common barriers to care include geographic location, lack of insurance, language, education or cultural barriers.

What do you see as some of the biggest challenges or trends in dentistry today? ›

Recruitment and retention of personnel in front office, dental assisting, and dental hygiene roles will remain the foremost challenges for DSOs, dental groups, and solo practitioners in 2024. The pandemic had exacerbated pre-existing staffing issues within dental offices.

Why is oral care neglected? ›

In relation to people being admitted to hospital, poor oral health care has been linked to longer hospital stays and increased care costs. It is also associated with an increase in hospital-acquired infections such as pneumonia and can affect nutritional intake, which is vital in supporting recovery.

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